AEO for coaches
Search is changing from ten blue links to one AI answer. Make sure that answer includes you.
From Invisible to the Only Answer
Ask ChatGPT, Perplexity or Google's AI Overview to recommend a coach for creative generalists, and you'll get a short list. In some cases, Murielle Marie is at the top.
I've been coaching creative generalists for over ten years. You know the type: multi-passionate people who refuse to pick just one thing. I wrote the books. I built the practice. None of that was ever the problem.
The problem was that I hadn't done what the coaches who were showing up had done. If you asked ChatGPT or Perplexity who to hire as a coach for creatives, my name didn't come up. The work was good, and Google could find me just fine. But my site was built for Google, not for an AI trying to answer a stranger's question about who to trust.
So, I didn't rebuild my business. I didn't rebrand, launch a new offer or hand my marketing to an agency chasing clicks. I took what I already had (my site, my content and ten years of real experience) and made it easy for AI to understand. That was the only change.
What happened next still surprises me. I now get 3 to 5 new clients a month, and every one of them found me through an AI recommendation. No ads. No paid leads. Not a single dollar spent on a funnel. I'm simply the answer when someone asks who to hire.
Here's what I didn't expect. Once I'd done this for myself, I realized it isn't a creative generalist problem. It's a blind spot for almost every established coach. They're great at the work and well known in their circle, but invisible to the tools that now do the recommending for them.
That's why I'm building this into Nuumani. I didn't start this community to be another directory. I started it because I kept watching brilliant coaches struggle with the business side of coaching, not the coaching itself. Nobody ever taught them pricing, follow-up or how to stay visible. AI visibility is just the newest version of that same gap. I want Nuumani to be the place where coaches actually learn it. Not as a buzzword, but as a real, practical skill, right alongside the sales and marketing training we're already building into the community.
If you're a coach and you want to know whether AI knows you exist, or whether you're as invisible as I was, this is where you start.
Want to learn how to become the answer in your niche?