Why A Newsletter Is Important For Your Coaching Business In 2025
In 2025, if you’re a coach running your own business, a newsletter isn’t just a “nice to have” - it’s a non-negotiable part of your client communication and business growth strategy.
As social media algorithms continue to shift, and platforms become increasingly pay-to-play, one channel remains a stable, direct, and reliable way to stay connected with your audience: email newsletters.
According to a 2024 report by Statista, the number of global email users is expected to reach 4.6 billion in 2025. That means more than half the planet checks their inbox regularly - and your clients are among them.
Furthermore, a 2024 internal communications study revealed that email remains the #1 most-used form of internal communication, and a core part of the strategy for 94% of internal communication teams.
Why Coaches Can’t Rely Solely on Social Media
Platforms like Instagram, TikTok, and Facebook are constantly changing. Your content’s visibility can drop overnight due to an algorithm update. And if your account ever gets flagged or hacked? You could lose access to your audience in a heartbeat - and for good!
That’s why owning your list is important.
With an email newsletter, you own your contact base. You’re not dependent on a third-party platform to reach your followers. You’re in control.
Why a Newsletter Is Powerful for Coaches
As a coach, your business is based on trust, connection, and transformation, and that doesn't happen through random posts or one-off Reels. You need a consistent, personal, and value-driven way to:
Educate potential clients about your approach, process, and philosophy
Build long-term trust with subscribers before they ever book a discovery call
Deliver coaching insights and frameworks that position you as a credible expert
Nurture leads over time until they’re ready to invest in themselves
Upsell or cross-sell to past clients who already know and trust your work
A newsletter allows you to coach through your content, build relationships at scale, and stay top-of-mind without feeling pushy.
If you're wondering what makes a newsletter effective, here are three standout examples you can learn from:
1. James Clear's "3-2-1" Newsletter – Focused on productivity and self-improvement, this weekly email is simple, digestible, and powerful. It's a perfect example of delivering consistent value with minimal fluff.
2. “The Successful Coach” by Nuumani – Bi-weekly newsletter with important coaching tips, interviews, and marketing insights with an emphasis on coaching improvement and updates.
3. Ali Abdaal’s “Sunday Snippets” – Combining business, productivity, and lifestyle, Ali’s newsletter is a great example of mixing personal storytelling with actionable advice. His tone is relatable, and the content is genuinely useful.
How to Start or Improve Your Newsletter in 2025
If you don’t yet have a newsletter for your coaching business, or if you’ve been inconsistent, this is your sign to start. Here are a few simple tips:
Choose a reliable email platform like Kit, MailerLite, or Flodesk.
Offer a valuable freebie (like a checklist, workbook, or mini training) to grow your list.
Send consistently - whether it’s weekly, biweekly, or monthly.
Focus on value, not just sales. Help first. Pitch later.
Write like you’re talking to one person. Keep it personal and conversational.
Share your story, frameworks, and client results - people love learning from real-life transformations.
Email newsletters are more than a marketing tool - they’re a coaching tool, a community builder, and your most reliable form of digital communication.
In 2025, with tech platforms changing daily, this dependable, high-impact channel can be your coaching business’s most powerful asset.
If you haven’t already, subscribe to our bi-weekly newsletter ‘’The Successful Coach’’ where we share content related to coaching success!
Keep on shining!
Your Nuumani Success Team
