What Is AEO, and Why Every Coach Needs to Care About It in 2026

For twenty years, "getting found" meant ranking on Google. That assumption just broke — 37% of consumers now start their searches with an AI tool instead, and the coach who shows up when someone asks isn't the one who ranks first. It's the one AI trusts. Here's what Answer Engine Optimization actually is, why it matters more for coaches than almost anyone else, and how to make sure your name is the one that comes back.